{"id":349,"date":"2025-06-10T13:27:41","date_gmt":"2025-06-10T13:27:41","guid":{"rendered":"https:\/\/mycrochettips.com\/?p=349"},"modified":"2025-06-12T12:58:39","modified_gmt":"2025-06-12T12:58:39","slug":"toast-brewing-mud-jeans-making-circular-work-for-business","status":"publish","type":"post","link":"https:\/\/mycrochettips.com\/index.php\/2025\/06\/10\/toast-brewing-mud-jeans-making-circular-work-for-business\/","title":{"rendered":"Toast Brewing & MUD Jeans: Making circular work for business"},"content":{"rendered":"
\u00a0<\/div>\n

\"MUD<\/h4>\n

Host of the Festival of Circular Economy 2025 and owner of sustainable innovation studio Ape, Mark Shayler, explains why a circular future has arrived by examining two successful circular economy businesses.<\/h4>\n

The future is circular we hear \u2013 and it is. It offers a vital shift in how we manage resources and stimulate economic growth, especially at a time when resource scarcity is becoming more pressing.<\/p>\n

\"Mark
Host of the Festival of Circular Economy 2025 and owner of sustainable innovation studio Ape, Mark Shayler.<\/figcaption><\/figure>\n

Globally we currently wastes more than 90% of the materials we extract<\/a>, all that circularity attempts to do is to stop the economy leaking.<\/p>\n

The circular model reduces our dependence on finite resources, helping to mitigate the economic risks associated with supply shortages and price volatility.<\/p>\n

For instance, transitioning to a circular economy could unlock up to $4.5 trillion in economic benefits by 2030<\/a>.<\/p>\n

This approach not only supports environmental sustainability but also offers economic opportunities by enhancing innovation, reducing waste management costs, and creating new markets for recycled materials.<\/p>\n

Let\u2019s take a look at a couple of inspiring organisations who have developed successful circular economy businesses, brought them to market, and are now scaling them.<\/p>\n

Toast Brewing \u2013 Brewing Beer with Surplus Bread (UK)<\/h2>\n

\"Toast<\/p>\n

Toast Brewing<\/a> uses surplus bread to brew beer, exemplifying the circular economy by turning food waste into a product.<\/p>\n

Founded in the UK in 2015, Toast partners with bakeries to collect unsold bread to replace a portion of barley in the brewing process.<\/p>\n

The results is an award-winning craft beer that not only reduces waste but also lowers raw material costs \u2013 using 25% less barley than typical brews<\/a>.<\/p>\n

Notably, all profits from Toast are donated to charities fixing the food system, aligning economic success with social impact.<\/p>\n

This innovative business model demonstrates how a business can generate revenue and tackle waste simultaneously using a circular economy approach.<\/p>\n

Key impacts in the last five years include:<\/p>\n